Ads do not fix a business that cannot attract, capture, educate, and sell. That plumbing is what makes a system work.
You can buy traffic. You can get a mention, a referral, a burst of goodwill. If you do not have a way to build authority and trust, start a conversation, and then catch people when they are ready to ask, you spent the money and kept none of the demand.
I have been doing this for about 30 years. I was building websites and kiosks before digital marketing had a name.
If you are ready to take the business to the next level, I am the person to talk to. If I cannot help you, I will tell you, and I will point you toward someone who can.
Most businesses never had the systems to do online marketing. They turn on ads and hope.
A Growth Engine is the infrastructure under the ads: so a stranger can find you, a quiet lead can come back, and a customer can send the next one.
You are not buying a website that shipped in two or three weeks and then a support inbox.
You are bringing me into the business.
I work with you and your people until the business runs better, for you, for your staff, and for the customer.
You do not need another web developer, another ad guy, or another consultant who sends an invoice and disappears.
I do not take every project. I take work that inspires me, and work that affects the people, neighborhoods, and communities I live and work in. I expect you care about that too.
One-off jobs are more and more rare. More often I come inside the company and we work toward the same goal.
Sometimes that is a scoped project. Sometimes I sit as a marketing partner. Sometimes people offer shares or a percentage because we are building the thing together.
I want you to succeed, and the relationship has to help both sides. When it is a fit, it is obvious. When it is not, I help you find the right person.
I wrote this in 2006. Attract, Capture, Educate, Sell. It is still how a Growth Engine runs.
Attract
Publicity, search, and ask-engine work so you get named in Google and when someone asks ChatGPT, Gemini, Claude, Perplexity, or Copilot who to hire. Authority and trust first. Conversation before the pitch.
Capture
Phone assistants. Audio chatbots. Text and chat agents on the site, over SMS, Messenger, or any channel where a message can arrive. Forms, quizzes, onboarding. A site that works on a phone. Audio or text, and a way to escalate to a person. If you cannot catch the question, the ad was a waste.
Educate
Why you, not the competitor. Why pay more, not the knockoff. What the quality is. Why now, not later. What they lose if they wait. Quiet leads are not dead leads. People who already know you buy more than strangers.
Sell
The call to action, the callback, the booked job, the table. Reactivate the ones who went quiet. Ask for referrals and reviews on purpose. Sell is easier when Attract, Capture, and Educate already did their jobs.
Xeal Publishing builds Growth Engines for clients. See xeal.net.
A 45 to 60 minute Zoom that half the new customers skip, then half an hour of someone typing notes, is not onboarding. It is a bottleneck with a calendar link. We have taken that down to an 8 to 10 minute web conversation, audio and chat together, that the customer runs when they are ready. The agent answers the questions, collects the information, gets it approved, and writes it into the system. One of those builds was for CityCheers, a hospitality SuperApp. The pattern is the point. Any business still running intake as a meeting and a notepad can do this.
I sit with the executives, the engineers, and the people doing the work. I look at the meetings, the inbox, the calendar, the spreadsheets, and what they are supposed to finish today. Then we put assistants and automations next to that work. Ten, twenty, thirty percent more done by the same people is a normal target. The agent is there to help the staff, not replace all humanity.
Support, sales, employee onboarding, bilingual when the business is bilingual. Custom agents and knowledge-based agents that carry the company's voice, history, and knowledge, not a generic bot with your logo on it. We keep updating them. The tools move. A system you never touch is already behind.
Sometimes the answer is an agent. Sometimes it is an automation with no chat window. Sometimes it is writing the SOP the team never had. I will tell you which one you are looking at.
| Brand | Role | What it is |
|---|---|---|
| Xeal Publishing | Founder | The agency. Growth Engines for clients: sites, funnels, publicity, search, and ask-engine work. |
| XealAI | Founder | Voice and chat that answer and book. The Capture layer many Growth Engines need. |
| WWJD Global Outreach | Founder and CMO | A 501(c)(3) faith-tech ministry. The SuperApp is live in the App Store and Google Play. |
| MonumentalCR | Founder | Retreats, weddings, and events in Guanacaste. Built on six years of living there. |
| turbolapper | Chief Marketing Officer | A Mac app. Local analytics with Apple Intelligence. The work stays on your machine. |
| CityCheers | AI consultant | A hospitality SuperApp. I build the bilingual voice and text onboarding agents and work with the tech team. |
Some of these are mine. Some belong to people who wanted me on the inside. That is usually how the best work starts.
I am a marketing consultant and AI engineer with over 30 years of digital marketing experience. I build Growth Engines with partners. I own Xeal Publishing, XealAI, and MonumentalCR. I am Founder and CMO of WWJD Global Outreach. I am Chief Marketing Officer of turbolapper.
I currently work in Dallas, Texas and Guanacaste, Costa Rica. I travel with my family across the United States and Costa Rica, and we regularly travel to the Philippines, Japan, and other amazing destinations.
Thirty years of work builds a network. That network comes with me. Before the startups I built PhoneDoctors, local stores and ecommerce, and ReleaseMyCode.com. I have done public speaking, seminars, and training. I hosted the weekly Results Radio Show for three years.
I am a founder of a faith-tech ministry, an elder in my local church in Costa Rica, a former director of a wheelchair distribution ministry in Costa Rica, and a family-first man of God.
LinkedIn profile Recent writingI run my companies from Dallas and Guanacaste, and from wherever my family is that month. Family life is real life. That travel has been a broad range, across cultures, economies, and social worlds. Japan, the Philippines, Costa Rica, Colombia, Cancun, California, Hawaii, and Oregon.
Drastic Results, requires Drastic Action.
No matter where you are in life, or in the world, Success is Everywhere!
I publish at Xeal. How answer engines name a business, how an agent finishes the job, and the Growth Engine you need before you turn on the ads.
What they need now is an actual growth engine that produces results. Attract, Capture, Educate, and Sell.
Map the questions buyers ask. Lock one sentence. Convert the click that remains.
Rank if you want. Get named where the answer happens, and convert the click that remains.
Your page can hand an agent book, quote, and cart tools. Ship two this week.
Prepare once for Maps, chat engines, and the phone assistant that will name a shop out loud.
SOP-driven site updates by text. Minutes, not tickets. A human still holds the gate.
A protocol you can run on ChatGPT, Gemini, Perplexity, and Copilot this week.
Earned media is how answer engines learn your name. Publicity is now a GEO play.
SEO is the search page. AEO is the spoken answer. GEO is the named recommendation.
The rest lives on xeal.net/insights.
Having worked with Tony since the mid-90s, I can attest that he is both a brilliant business partner and a transformative mentor. We built a 400,000-follower movement with #IllegallyHealed.
Tony is an expert in web development, e-commerce, sales, and publicity. He was pivotal in launching 10 retail locations and our e-commerce platform. We sold over 40,000 units of ScrewMat in one year.
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Dallas, TX, USA.
Guanacaste, Costa Rica.
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