ASK TONY: What is the best Google Adsense Optimized WordPress Theme?
Posted on March 24, 2012
So I recently received an email asking me for advice.
“Do you do wordpress setup using adsense optimized themes? I have domains that are one word and two word domains. I want to monetize the domains with wordpress websites according to the niche. What do you think is the best adsense optimized wordpress themes?”
Unfortunately I can’t recommend any adsense optimized theme. The whole concept of building a website to try to earn money with Google Adsense is completely outdated and pretty much pointless.
If you have great content, you’re much better off by leveraging that interest, traffic, loyalty and more into selling your own products.
Let’s assume you are trying to build a site that earns you just $1,000 a month.
If you pick a genre that pays you on average 50 cents a click, then you need 2000 clicks a month. There are niches that pay that much per click, but they tend to be pretty competitive, so your content will have to be absolutely unique and something that people will want to share, tweet, and email to their friends.
Now 2,000 clicks a month might seem easy, but you have to remember that ads are pretty much ignored these days. It’s not a new thing to see text ads on a site anymore. To get 2,000 clicks, you’ll likely need about 60,000 visits per month if you’re lucky enough to get a 3% click through. That’s incredibly high.
Then you’ll need to wait until the end of the month, plus an additional 30 days before you get paid. That means you might be getting paid as late as 59 days from now. If you’re really pouring your heart into a site and generating compelling and unique content, then that’s a long time to wait to get a good paycheck. And that’s only if you are getting great traffic from the very day you start your site. (not likely)
If you’re repurposing other people’s content, well you’ll need more than good luck. Google has completely cracked down on sites that show content that is scraped or generated from other’s content. And if you have a high bounce rate, (people come and leave quickly) due to the fact that your content is of poor quality then you will not rank well in the search engines.
Even if you outsource all of the writing, you now have an entire link building campaign to go into and you have to hope that whatever techniques you’re using aren’t considered spammy by Google.
Now on the other hand, if you’re generating amazing content that a very niche group of people really love, and they’re sharing, tweeting, and commenting, the process of creating inbound links is now much easier, and you’re much more likely to get ranked by Google. There’s a reason why Google spent all of that money to build and promote Google plus and to pay so much attention to Facebook and Twitter activity. Google knows that interactivity is what indicates whether or not content is actually any good.
Now let’s say you’re creating great content and you still want to earn at least $1,000 per month.
At the bottom of all of your amazing and helpful content, you create a small ad that talks about a new course you have. That course is just $27.
In fact, there are no ads on your site at all, other than a great deal on a course that’s normally $99, but it is now only $27 for the first 50 people who buy your course.
Now, after paypal or credit card fees, you only need to sell 40 courses a month to clear $1000 a month. And you don’t have to wait 30 to 60 days to get paid. With paypal, I can receive money and by the time I get to the ATM, I can withdraw it or instantly buy something online.
By the way… since you only need to sell 40 courses a month to hit your goal, that’s only about 10 courses sold per week. If you can build up the traffic where you’re getting only 3,000 unique visitors a month and you’re not selling 1 or 2 courses per day, then you’re not selling something people want, or you’re not selling it right. That works out to about 100 visitors a day, and a super low 1 to 2% conversion rate. That sounds a lot easer than trying to drum up 60,000 unique visitors doesn’t it?
Plus, once you have a few sales and have proven yourself, you can start an affiliate program and pay out 50% of it to the affiliate. Clickbank is just one of many ways of doing it. You can raise your rate to $79 per course and still clear $27, but now you have dozens of others promoting your work.
Plus, even if you create a product and make nothing from it. You now have 40+ buyers a month who are much more likely to buy something else you have. This could be a monthly-recurring membership program, a $500 consulting fee, a $900 weekend event, etc. The sky is the limit, just depending on what you’re into versus the quality and saturation of your competition.
I’m going to be frank with you.
I used $1,000 a month as a number because I used to make this much with adsense each and every month. That was back when it was easy. Now with the exact same content up, I’m lucky to make $5 a month with adsense. Yes, I was cloaking, autoblogging, outsourcing writers, pinging, sharing and all that long before most of the courses about it were ever written.
Plus, these days all I need to make an extra $1k a month is one or two consulting clients. No SEO traffic required.
So there you have it. Somehow I felt compelled to write this long response. I simply don’t want to see you venturing down that path only to spend your valuable time and hard earned money, just to find disappointment.
Use those one and two word domains to build up genuine interest in amazing content and you’ll do much better.
QUESTION: Do you get pitched with outdated money making schemes? What have you tried and what still works for you? Scroll down and leave a comment below.