Internet Continues to Overtake Print Media
Posted on April 30, 2009
The Newspaper and Yellow Pages industry are reeling. They erroneously assume that their financial problems are due to the recession. The truth of the matter is that less people every day are looking to printed newspapers and yellow pages listings in order to find the information and services that they need.
More people are turning to the Internet for fast, easy and up to date information than ever before. In 2007 Bill Gates was quoted as saying that pretty much nobody under the age of 50 would be using phone books in the next few years.
Today we have this quote.
“The reason we have not gone to newspapers is because its a slow growth industry and I think they are dying. I’m not sure there will be newspapers in 10 years.” said Sumner Redstone, executive chairman of CBS Corp.
And a recent report shows that once again, Newspaper circulation is down for the top 24 newspapers… from 1% to nearly 20% in just 1 year!
What people need to understand is that we’re not gloating at the fall of the old empires. What we’re truly concerned about is that advertisers simply need to be made aware that the money they’re being asked to spend for print advertising, especially with newspaper and yellow pages advertising, is no longer the most effective way to reach buyers.
Tens of thousands of attorneys will spend thousands of dollars a month this year on advertising with printed yellow pages.
Save a Tree?
– Tony Darrick Baker