Search Engine Optimized Press Release Writing Guide
Posted on April 18, 2009
I’m often asked how to write a press release to be distributed online. In 2004, Search Engine Optimization of Press Releases was a hot topic. At the time, it was absolutely amazing. We could write a press release and have the top 2 Google Listings for our targeted keyword phrase within about 48 hours. Today, that’s not going to happen.
However, Press Release distribution online and Press Release Optimization, when done on a regular and consistent basis, can help you build up a great deal of news, blog, and other high profile links to your web site.
I know I wrote on this earlier, but here is something a little more simple that you can follow for every press release.
- HEADLINE – keywords towards beginning – AND – this must make you want to read the PR.
- SUMMARY – 2 or 3 sentences that make you want to read more, but it must be a summary of the body.
- BODY – 5 W’s… Who What When Where and Why
- & QUOTE #1: – Quote from President or Director
- & QUOTE #2: – Optional Quote from another source… client, vendor, event, etc…
- & KEYWORDS – Keywords linking to you will do better than just the name of your business linked to you.
- & BULLET POINTS – “BENEFITS” not features… if possible. (optional) Bullet points cause people who scan to read.
- & CTA – Call to action … The press release should make the reader want to know more, and the Call to Action is how they can find
- & ABOUT the EVENT, or PERSON
- & ABOUT the Company
- & CLOSING – Optional re-enforcement
- CONTACT: Actual contact person of someone they can call.
-Tony Darrick Baker