7 Tips to Achieve Your Dreams

Posted on September 12, 2009

If you truly want to become successful, you must have the right attitude and mindset to achieve. There are several ways to do this and you may be surprised to learn that you already have everything you need. Just remember: Few people are capable of handling challenges and reaching their goals alone.  The majority of cases always require other people's support. You cannot always expect to finish bigger tasks on time if you do not trust ...

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Starbucks networks with 720,000 for Free

Posted on July 21, 2009

Today Starbucks is running a nationwide social media campaign to give away a new line of pastry. Be prepared to get up early and be sure to bring your invitation.   They warn that they may run out  (fear of loss) if you don't get there early enough, and the special ends at 10:30am. How is this free for you?   Well it's free if you buy any handcrafted beverage.   Considering the cost of their coffee, many would say that the pastry isn't ...

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Email Marketing Madness – Pop to the Left?

Posted on July 17, 2009

Today's blog post is inspired by 2 or 3 emails I just happened to receive today. Here we are in mid-2009.  It's been about 15 years since the world evolved from dialing up to long-distance bulletin board services.  Today it seems that many, if not most people are "always on" with DSL, Cable and other types of Internet services. Likewise, today most people have nice big 19" or larger monitors with amazing resolutions.   (more…)

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Google Docs Can Grade Your Paper!

Posted on May 8, 2009

No I'm not talking about the local grammar teacher placing a bunch of red ink all over your next article or white paper. Google Docs can give you an idea of how difficult your document is to read by age and grade level. First upload your document to your Google Docs account. Once you have saved it. Find out by pressing 3 buttons:   ctrl + shift + C At the bottom of the new window, you'll find out the Flesh Reading Ease, The ...

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The Ultimate Membership Plugin for WordPress

Posted on May 5, 2009

A few insiders know that I'm about to launch a couple of members-only websites.  In fact the sites are quite late.  I should have had them done a few months ago.  However, there's quite a learning curve when you're testing out several membership software packages. I found one for about $300 that claimed to work with Wordpress.   It was quite extensive and had amazing features that were perfect for what I was trying to accomplish. Unfortu...

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Internet Continues to Overtake Print Media

Posted on April 30, 2009

The Newspaper and Yellow Pages industry are reeling.  They erroneously assume that their financial problems are due to the recession.   The truth of the matter is that less people every day are looking to printed newspapers and yellow pages listings in order to find the information and services that they need. More people are turning to the Internet for fast, easy and up to date information than ever before.  In 2007 Bill Gates was quoted ...

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Search Engine Optimized Press Release Writing Guide

Posted on April 18, 2009

I'm often asked how to write a press release to be distributed online. In 2004, Search Engine Optimization of Press Releases was a hot topic. At the time, it was absolutely amazing. We could write a press release and have the top 2 Google Listings for our targeted keyword phrase within about 48 hours. Today, that's not going to happen. However, Press Release distribution online and Press Release Optimization, when done on a regular and ...

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7 Marketing Truths American Idol Reveals

Posted on March 18, 2009

American Idol is an amazing reflection of 7 of the most important marketing truths that many of us tend to forget about. Playing it safe isn't good enough.There's nothing worse in American Idol than listening to some average song that you've already heard someone sing. Likewise, if the contestants do not reach out and show the range of their capabilities and talents then it's not really a competition is it? Business is a competition. You ...

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5 More Tips to Incredibly Successful Public Speaking

Posted on March 17, 2009

I love public speaking. I am blessed with the courage and I think a bit of talent to successfully communicate and motivate people through the art of public speaking. But it's not all blessing and it's not all art. There are some rules that I've picked up along the way. Yesterday, David Meerman Scott, who I believe is one of the leading "thinkers" of marketing today, posted the Top Ten Tips for Incredibly Successful Public Speaking. This is ...

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Press Release Optimization for Internet Marketing

Posted on March 17, 2009

I've been doing press release optimization since before it was cool. A few years ago, nobody had really considered how Press Releases distributed directly to the public could be an amazing way to get news about your company distributed throughout the web. Yahoo was one of the first we noticed that started publishing our Press Releases. Long story short... the press releases featured active hyperlinks back to our clients, and that created ...

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