The End of Publishing? OR How Do You Perceive Your Customers?

Posted on March 31, 2010

I’m all about everything going digital. So in many ways, I was looking forward to watching this video. I’d rather read an ebook on my iPhone than to wait 3 days for a paperback to find it’s way in the mail to me.

However, this video is more about how you perceive your customers than it is in whether or not people want to hold a book in their hands. Check out this short and innovative video.

– Tony Darrick Baker


2 Replies to "The End of Publishing? OR How Do You Perceive Your Customers?"

  • James Bullis
    March 31, 2010 (7:24 am)
    Reply

    That’s a pretty cool video. It proves that you really have to know your customers.

  • Chook
    June 21, 2010 (6:45 pm)
    Reply

    Physical media certainly still has it’s place. Good video, too.


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