Tony Darrick Baker

You probably wouldn’t think that a game developer like Rovio Mobile would be into self-publishing books. After all, in less than 2 years they have had over 400 million downloads of their Angry Birds branded puzzle video games. Yes, it’s true!  They’ve chosen to make a new egg recipe cookbook available in pre-order as a [...]

Once you’ve designed an eye-catching banner ad, the next critical step is to use it as an effective marketing tool. It can be most exciting banner ad on the Internet, but it won’t do your company any good if your target audience never sees it. Tip #1: Target Your Banners Put your banner ads on [...]