Tony Darrick Baker » Small Businesses

Are Groupon and Your Employees Sabotaging Your Business?

Tony Darrick Baker — Thu, 18 Aug 2011 03:56:54 +0000

You would think that a big sale that brings in a ton of customers into your store all at once might be something that your employees would look forward to. Unfortunately that’s not always the case. In fact, if you’re not careful, your group coupon promotions could come off as doing more harm to your business than good.

Recession Over Soon Statements are Misleading

Tony Darrick Baker — Tue, 23 Jun 2009 21:15:54 +0000

In my recent press release I am quoted with the following: “It’s unfortunate to emphasize, but if you read past the headlines, the news stories will show additional unemployment, rising gas prices, and rising fears in the future of this economy,” said Baker. “Keep in mind that while economists now say that the recession started [...]

Press Release: Small Business Confidence in Advertising Effectiveness is Vital to Recession Recovery

Tony Darrick Baker — Tue, 23 Jun 2009 16:42:36 +0000

I released a new press release today about my new free ebook, The Recession Marketing Guide. The press release is about how Small Businesses and their ability to advertise confidently, is the key to recession recovery. The Recession Marketing Guide shows case studies and modern day examples of how businesses have not only survived, but [...]