Tony Darrick Baker

There has been a great deal of “recession is over, recession over by December” and other nonsense in the media lately. But the fact of that matter is that Recession Marketing strategies and tactics are more important now than ever before. A Harvard study of publicly traded companies coming out of the last three recessions [...]

As part of my monthly newsletter, I encourage people to “ASK TONY.” “Do I raise or lower my prices or leave them the same.”  Thanks, Craig Hi Craig.  Thank you for asking. In my free ebook, The Recession Marketing Guide, I have written the following: Evaluate Pricing - During economic downturns, businesses are tempted to lower their [...]

I released a new press release today about my new free ebook, The Recession Marketing Guide.  The press release is about how Small Businesses and their ability to advertise confidently, is the key to recession recovery. The Recession Marketing Guide shows case studies and modern day examples of how businesses have not only survived, but [...]