Tag Archives: Marketing Campaigns

5 Marketing Lessons We Can Learn from the Angry Birds Cookbook

November 1, 2011

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5 Marketing Lessons We Can Learn from the Angry Birds Cookbook

You probably wouldn’t think that a game developer like Rovio Mobile would be into self-publishing books. After all, in less than 2 years they have had over 400 million downloads of their Angry Birds branded puzzle video games. Yes, it’s true!  They’ve chosen to make a new egg recipe cookbook available in pre-order as a [...]

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Recession Over Soon Statements are Misleading

June 23, 2009

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In my recent press release I am quoted with the following: “It’s unfortunate to emphasize, but if you read past the headlines, the news stories will show additional unemployment, rising gas prices, and rising fears in the future of this economy,” said Baker. “Keep in mind that while economists now say that the recession started [...]

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