Tony Darrick Baker

You probably wouldn’t think that a game developer like Rovio Mobile would be into self-publishing books. After all, in less than 2 years they have had over 400 million downloads of their Angry Birds branded puzzle video games. Yes, it’s true!  They’ve chosen to make a new egg recipe cookbook available in pre-order as a [...]

American Idol is an amazing reflection of 7 of the most important marketing truths that many of us tend to forget about. Playing it safe isn’t good enough. There’s nothing worse in American Idol than listening to some average song that you’ve already heard someone sing. Likewise, if the contestants do not reach out and [...]