22 September 2009 ~ 0 Comments

Pricing for a Recession

As part of my monthly newsletter, I encourage people to “ASK TONY.”
“Do I raise or lower my prices or leave them the same.”  Thanks, Craig
Hi Craig.  Thank you for asking.
In my free ebook, The Recession Marketing Guide, I have written the following:
Evaluate Pricing - During economic downturns, businesses are tempted to lower their prices.
Lowering your prices creates [...]

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13 July 2009 ~ 0 Comments

The Politics of Words: Recession, Depression or Bananas!

A few weeks ago I had a post titled “Recession Over Soon” headlines misleading.  I received a few twitter remarks that tried to label me as a fear-monger.  In what I refer to as the ultimate “October Surprise,” nobody called the media “fear mongers” when talks of billion dollar bailouts made the news just 2 [...]

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