Tony Darrick Baker

Thousands of hours have been put into researching the effects of color on the human brain. It has been discovered that color has subconscious connotations and provokes emotional responses. This makes it critical to match the colors you choose for your business with the appropriate subconscious message you want to send to your customers. Red [...]

How many times have you been stuck in a meeting trying to cover your yawns as a salesperson clicks through a boring PowerPoint presentation? How many times have you been that salesperson watching your prospective customer fall asleep halfway through your sales pitch? There are a lot of mistakes that even experienced salespeople can make [...]