Rekindling the Passion for Your Business
Posted on December 6, 2009
Running a business can be frustrating. Over time, it’s easy to simply become burned out. I know as a business owner, often there were days where I either didn’t want to go to work, or I simply wanted the day to be over as soon as possible. I would find myself aching for Friday to be done and over week after week.
After a while, I quickly realized that I wasn’t building a business, a future, a lifestyle. Instead I was simply in the job creation business. I would go week after week and month after month just trying to create enough payroll to get to the next pay periods.
It took shutting down a business for me to re-evaluate why I had been in business in the first place. I wasn’t in business to build jobs for friends. My job was to create wealth, create opportunity and live my passion… “Marketing and Advertising.”
I was speaking to another business owner the other day. He had been through a lot of turn-over in just the past few months. I told him that “flushing” is sometimes a mixed blessing for a business owner. Natural leaders are often very kind people.
People are attracted to us and our businesses not only because of our vision and wisdom, but often they are attracted to working for us because we are some of the nicest people around. We give to charities, fundraisers, and try to help others get on their feet. It’s our nature, and our position allows us to do so more often.
However, this back fires as sometimes the employees who have been with us year after year learn to press our limits. Sooner than later others are telling us, to our disbelief, that we’re being taken advantage of.
Sure enough, once the employee moves on and someone has replaced that person, we find a new life and energy in the person who wants to be the best that they can be at their job over the former employee who knew they were valuable and were simply pressing the limits on their value day after day.
This is key to helping you rekindle the passion you have for your business. All of the great motivational books say… surround yourself with like-minded people who want to succeed and want you to succeed! What better people than the specialists you hire to run aspects of your business who are excited about their new career?
True loyalty seems to be fleeting these days. Over the last 15 years of owning a business there are only a handful of people that were loyal AND did not press the limits to the point of taking advantage of my kindness.
If you have a staff that does nothing but complain about their jobs, avoid going to work, and pretty much make your life miserable. Then start a little house cleaning. You’d be surprised how much a difference it can make in your business and in the remaining employees when you start standing up for yourself and start pruning the bad branches.
Nobody wants to be your customer if you are not enthusiastic and passionate about your business.
Here are some other tips for rekindling the passion for your business.
- Write down why you started this business
- Write down all core reasons you wanted to be a business owner.
- Write down the goals you want to achieve in the next 2 weeks, 2 months and 2 years.
- Build an Exit Strategy that will benefit your retirement.
- Share with others the story of why you became an entrepreneur.
- Subscribe and read motivational books, blogs, and articles.
- Take a vacation!
I know in my case, I cared for all the people who I employed. But today my personal life is much better now that I don’t have the stresses of $25k monthly payrolls and a ton of unhappiness and bickering to worry about. Now I’m back to what I love doing. Marketing and Advertising. To date I’ve lost about 30lbs and I’ve even moved to a new home.
I never signed on to be HR, Accounting, Collections and all the other things that a CEO of a small business must do. I re-evaluated why I was in business and discovered that I didn’t want to simply be an employer anymore. The real reasons why I got into business had nothing to do with what I encountered in my daily life. So I made the changes necessary to make sure that from this point on, I only offered products and services WITHIN an environment that I would be passionate about.
“If you work just for the money, you’ll never make it, but if you love what you’re doing, and always put the customer first, success will be yours.” Ray Kroc, founder of McDonald’s
Once you rekindle the passion you have for your business, you will find yourself dreaming about new ideas to innovate, motivate, and make everything just a little bit better. You will find yourself aching to come to work, rather than aching to leave.
If you pass that passion on to your employees and customers, you will see a phenomenal difference in your life as well as in the growth and success of your business.
About the Author:
Tony Darrick Baker is the author of Recession Marketing Guide – Secrets to Profiting in a Recession Revealed. Get your free copy at http://recessionmarketingguide.com