tonydbaker.com

You know what I’m talking about.  A jerk is someone who’s being difficult on purpose.  They could be nice and show you the way, but they just don’t feel like it.  Well ask yourself.  Are you being a jerk?  Does your website make it easy for people to find what they are looking for?
The oldest [...]

Good navigation design is essential for every website. If you want your website to be explored, it is critical that you have simple and easy-to-use navigation.   If your visitors can’t find what they’re looking for, they’ll get lost, frustrated, and eventually leave to explore other areas of the Internet.   To design better [...]

Once you’ve designed an eye-catching banner ad, the next critical step is to use it as an effective marketing tool. It can be most exciting banner ad on the Internet, but it won’t do your company any good if your target audience never sees it.
Tip #1: Target Your Banners
Put your banner ads on websites [...]

A web banner ad can be a seizure-inducing block of flashing color cluttering up a perfectly good webpage or an excellent vehicle for bringing targeted leads back to your site. To make sure your banner ad is the good kind, here are some nine tiny words.
Seven
Mantle’s number, the lucky number, and the maximum number [...]

Do incite your audience. Effective presentations end with a call to action. The most important question to ask yourself before you design your multimedia presentation is, “What do I want my audience to do, and how do I convince them to do it?”
Don’t drown your audience in facts. While your first instinct may be [...]

Thousands of hours have been put into researching the effects of color on the human brain. It has been discovered that color has subconscious connotations and provokes emotional responses. This makes it critical to match the colors you choose for your business with the appropriate subconscious message you want to send to your [...]

How many times have you been stuck in a meeting trying to cover your yawns as a salesperson clicks through a boring PowerPoint presentation? How many times have you been that salesperson watching your prospective customer fall asleep halfway through your sales pitch?
There are a lot of mistakes that even experienced salespeople can make [...]

I made a quick 2 minute video tutorial today for a client who needed help changing their Twitter background.

There has been a great deal of “recession is over, recession over by December” and other nonsense in the media lately. But the fact of that matter is that Recession Marketing strategies and tactics are more important now than ever before.
A Harvard study of publicly traded companies coming out of the last three recessions [...]

As part of my monthly newsletter, I encourage people to “ASK TONY.”
“Do I raise or lower my prices or leave them the same.”  Thanks, Craig
Hi Craig.  Thank you for asking.
In my free ebook, The Recession Marketing Guide, I have written the following:
Evaluate Pricing - During economic downturns, businesses are tempted to lower their prices.
Lowering your prices creates [...]