If you don’t have a purpose in doing business online, any shining object will do. And yes, good marketers understand the psychology of a person buying that shining object and then feeling overwhelm or shafted. The thought being, “Oh well, it’s my stupidity and laziness (and not that of the guru) that brought me to this point. I’ll let things slide.”

Whether it was a buck trial, a buck trial that renewed on continuity or a full-price scam or misfit – every time you don’t take action will leave you deeper in debt and more and more disillusioned, while the guru pays for his latte or his laptop with your inaction and intention.

This must be the absolute truth: less than ten percent of buyers of any product, system or promise will ever get more than a few days or a few pages into the course or whatever. Of those that do, less than 5 percent will – without personal coaching and instruction on the product – ever get in the black. And if they do get into the black, the fire of the product will burn out or be replaced by the next shining object or up-sell.

To me, most marketing is based on the correct premise that human beings enjoy chasing their tails. They are lazy and lost – not necessarily in that order – and want to have the big fish…a successful internet product…without putting a hook or bait on the line.

And the real hook and bait is a product of your own imagination, not that of others already driving a Maserati. That success level takes work,pain,at least some money, and requires a visionary rather than a “quick fix” mind.

This could work great for split testing products on landing pages !

“What product looks more appealing?”

“Which product you like more?”

Thanks for the share!
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