Tony Darrick Baker » Recession

Building Your Business Brand During a Recession

Tony Darrick Baker — Sat, 14 Aug 2010 23:19:32 +0000

Branding in a Troubled Economy A good business brand is one that can withstand an ailing economy. In the present times wherein the majority of the world is putting up with financial crisis, small-to big-time businesses are feeling the impact of this recession. This is when your branding campaign will be put to the test. [...]

Recession Marketing Absolutely Essential for Fast Recession Recovery

Tony Darrick Baker — Tue, 22 Sep 2009 19:43:45 +0000

There has been a great deal of “recession is over, recession over by December” and other nonsense in the media lately. But the fact of that matter is that Recession Marketing strategies and tactics are more important now than ever before. A Harvard study of publicly traded companies coming out of the last three recessions [...]

Pricing for a Recession

Tony Darrick Baker — Tue, 22 Sep 2009 17:35:47 +0000

As part of my monthly newsletter, I encourage people to “ASK TONY.” “Do I raise or lower my prices or leave them the same.” Thanks, Craig Hi Craig. Thank you for asking. In my free ebook, The Recession Marketing Guide, I have written the following: Evaluate Pricing - During economic downturns, businesses are tempted to lower their [...]

Starbucks networks with 720,000 for Free

Tony Darrick Baker — Tue, 21 Jul 2009 05:06:27 +0000

Today Starbucks is running a nationwide social media campaign to give away a new line of pastry. Be prepared to get up early and be sure to bring your invitation. They warn that they may run out (fear of loss) if you don’t get there early enough, and the special ends at 10:30am. How [...]

The Politics of Words: Recession, Depression or Bananas!

Tony Darrick Baker — Mon, 13 Jul 2009 17:58:26 +0000

A few weeks ago I had a post titled “Recession Over Soon” headlines misleading. I received a few twitter remarks that tried to label me as a fear-monger. In what I refer to as the ultimate “October Surprise,” nobody called the media “fear mongers” when talks of billion dollar bailouts made the news just 2 [...]

Recession Over Soon Statements are Misleading

Tony Darrick Baker — Tue, 23 Jun 2009 21:15:54 +0000

In my recent press release I am quoted with the following: “It’s unfortunate to emphasize, but if you read past the headlines, the news stories will show additional unemployment, rising gas prices, and rising fears in the future of this economy,” said Baker. “Keep in mind that while economists now say that the recession started [...]

Press Release: Small Business Confidence in Advertising Effectiveness is Vital to Recession Recovery

Tony Darrick Baker — Tue, 23 Jun 2009 16:42:36 +0000

I released a new press release today about my new free ebook, The Recession Marketing Guide. The press release is about how Small Businesses and their ability to advertise confidently, is the key to recession recovery. The Recession Marketing Guide shows case studies and modern day examples of how businesses have not only survived, but [...]