Tony Darrick Baker

Branding in a Troubled Economy A good business brand is one that can withstand an ailing economy. In the present times wherein the majority of the world is putting up with financial crisis, small-to big-time businesses are feeling the impact of this recession. This is when your branding campaign will be put to the test. [...]

There has been a great deal of “recession is over, recession over by December” and other nonsense in the media lately. But the fact of that matter is that Recession Marketing strategies and tactics are more important now than ever before. A Harvard study of publicly traded companies coming out of the last three recessions [...]

As part of my monthly newsletter, I encourage people to “ASK TONY.” “Do I raise or lower my prices or leave them the same.”  Thanks, Craig Hi Craig.  Thank you for asking. In my free ebook, The Recession Marketing Guide, I have written the following: Evaluate Pricing - During economic downturns, businesses are tempted to lower their [...]

Today Starbucks is running a nationwide social media campaign to give away a new line of pastry. Be prepared to get up early and be sure to bring your invitation.   They warn that they may run out  (fear of loss) if you don’t get there early enough, and the special ends at 10:30am. How [...]

A few weeks ago I had a post titled “Recession Over Soon” headlines misleading.  I received a few twitter remarks that tried to label me as a fear-monger.  In what I refer to as the ultimate “October Surprise,” nobody called the media “fear mongers” when talks of billion dollar bailouts made the news just 2 [...]

In my recent press release I am quoted with the following: “It’s unfortunate to emphasize, but if you read past the headlines, the news stories will show additional unemployment, rising gas prices, and rising fears in the future of this economy,” said Baker. “Keep in mind that while economists now say that the recession started [...]

I released a new press release today about my new free ebook, The Recession Marketing Guide.  The press release is about how Small Businesses and their ability to advertise confidently, is the key to recession recovery. The Recession Marketing Guide shows case studies and modern day examples of how businesses have not only survived, but [...]