Tony Darrick Baker

American Idol is an amazing reflection of 7 of the most important marketing truths that many of us tend to forget about. Playing it safe isn’t good enough. There’s nothing worse in American Idol than listening to some average song that you’ve already heard someone sing. Likewise, if the contestants do not reach out and [...]

I’ve been doing press release optimization since before it was cool. A few years ago, nobody had really considered how Press Releases distributed directly to the public could be an amazing way to get news about your company distributed throughout the web. Yahoo was one of the first we noticed that started publishing our Press [...]

I’m reading my preview copy of “World Wide Rave” by David Meerman Scott. I’m about to put some of his research and concepts to action. Stay tuned. -Tony