Internet Continues to Overtake Print Media

Posted on April 30, 2009

The Newspaper and Yellow Pages industry are reeling.  They erroneously assume that their financial problems are due to the recession.   The truth of the matter is that less people every day are looking to printed newspapers and yellow pages listings in order to find the information and services that they need. More people are turning to the Internet for fast, easy and up to date information than ever before.  In 2007 Bill Gates was quoted ...

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Search Engine Optimized Press Release Writing Guide

Posted on April 18, 2009

I'm often asked how to write a press release to be distributed online. In 2004, Search Engine Optimization of Press Releases was a hot topic. At the time, it was absolutely amazing. We could write a press release and have the top 2 Google Listings for our targeted keyword phrase within about 48 hours. Today, that's not going to happen. However, Press Release distribution online and Press Release Optimization, when done on a regular and ...

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7 Marketing Truths American Idol Reveals

Posted on March 18, 2009

American Idol is an amazing reflection of 7 of the most important marketing truths that many of us tend to forget about. Playing it safe isn't good enough.There's nothing worse in American Idol than listening to some average song that you've already heard someone sing. Likewise, if the contestants do not reach out and show the range of their capabilities and talents then it's not really a competition is it? Business is a competition. You ...

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5 More Tips to Incredibly Successful Public Speaking

Posted on March 17, 2009

I love public speaking. I am blessed with the courage and I think a bit of talent to successfully communicate and motivate people through the art of public speaking. But it's not all blessing and it's not all art. There are some rules that I've picked up along the way. Yesterday, David Meerman Scott, who I believe is one of the leading "thinkers" of marketing today, posted the Top Ten Tips for Incredibly Successful Public Speaking. This is ...

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Press Release Optimization for Internet Marketing

Posted on March 17, 2009

I've been doing press release optimization since before it was cool. A few years ago, nobody had really considered how Press Releases distributed directly to the public could be an amazing way to get news about your company distributed throughout the web. Yahoo was one of the first we noticed that started publishing our Press Releases. Long story short... the press releases featured active hyperlinks back to our clients, and that created ...

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