10 Apple Macintosh Software Essentials for Small Business
Posted on April 20, 2011
So you’ve heard that you must be on a pc to do business right? Wrong… don’t let them fool you. I work every day on a Mac and I wouldn’t give it up for anything.
Apple equipment not only has a better design, but the quality of the hardware is amazing, the operating system is simple and effortless.
There is a renewed interest in Macs now with the amazing success of the iPad, iPod and iPhone markets. These devices have helped people realize that yes, life can be easy.
For the PC users who say… I just don’t get it? It’s because you’ve been conditioned to try to make things difficult. I’ve worked with PC and MAC for the last 20 years, and I can tell you that if you can learn windows, you can fly through mac os in no time.
So how do you use a Mac for business applications? Well as a full-time Internet Marketer, I am happy to show you what I use. Most of it is free, or a fraction of the price of PC software.
Note: There are no affiliate links in this article.
– (FREE) Mind Mapping Software (easiest I’ve ever used)
– (FREE) I hear this is the ultimate note organization software, though I haven’t used it yet. I still have text files and stickies all over my desktop.
– ($20) Writing software that gives you a ton of great templates to go into for drag and drop design of newsletter, brochures, etc. Also publishes ebooks to epub format for ipad/iphones etc.
– ($60) This is the best photoshop alternative ever. No more dealing with friends who want to “borrow” photoshop or being frustrated with GIMP for me. Pixelmator can open and edit PSD’s too. The only drawback that I have found is that when someone tries to open my exported PSD’s, the text is rendered. Other than that, it’s pretty much perfect, especially since it’s 90%+ cheaper than photoshop.
– ($20) – 100x Better than Powerpoint. Amazing templates, exports to video, and more. I run these back through iMovie for more effects. Intro/exits, etc. Also integrates with the Keynote iPhone app.
– ($20) – Screen Capture Software that rivals the $300 Camtasia on PC. Also works well importing into iMovie.
– (Free) A Simple HTML editor. I actually use this as a text editor too since the default mac text editor captures more than raw text in cut/paste.
Other NON-APP Store Software (These link to download.com)
– (Free) An extremely easy FTP software for mac.
– (Free) The ultimate open-source solution for converting video files. I often convert mov’s to mp4 optimized for web streaming.
10: Open Office
– (Free) A great Microsoft Office Alternative for word docs, spreadsheets, and more.
Obviously there are also great programs like iPhoto, iMovie, and GarageBand that come standard on any new Mac.
What did I miss? Do you have any Mac applications that you love? Feel free to comment below… and tweet and share with your friends!
Just remember.. this isn’t a Mac vs. PC or Pepsi vs. Coke style post. The point is… great software for a great computer.