Tony Darrick Baker

Failing to take action because of your fear of failure may be the biggest failure you ever make. Watch this short video revealing some of the biggest failures in history who we commonly consider successful. Never let the fear of failure cause you to give up on your dreams. This is true for all of [...]

Now that most people are familiar with the Internet and many businesses are building an online presence, the line between professional website design and the work of an amateur is becoming more distinct. There are several mistakes that people new to web design tend to make that can be easily avoided for a more professional [...]

You know what I’m talking about.  A jerk is someone who’s being difficult on purpose.  They could be nice and show you the way, but they just don’t feel like it.  Well ask yourself.  Are you being a jerk?  Does your website make it easy for people to find what they are looking for? The [...]

Good navigation design is essential for every website. If you want your website to be explored, it is critical that you have simple and easy-to-use navigation.   If your visitors can’t find what they’re looking for, they’ll get lost, frustrated, and eventually leave to explore other areas of the Internet.   To design better website [...]

Once you’ve designed an eye-catching banner ad, the next critical step is to use it as an effective marketing tool. It can be most exciting banner ad on the Internet, but it won’t do your company any good if your target audience never sees it. Tip #1: Target Your Banners Put your banner ads on [...]

A web banner ad can be a seizure-inducing block of flashing color cluttering up a perfectly good webpage or an excellent vehicle for bringing targeted leads back to your site. To make sure your banner ad is the good kind, here are some nine tiny words. Seven Mantle’s number, the lucky number, and the maximum [...]

Do incite your audience. Effective presentations end with a call to action. The most important question to ask yourself before you design your multimedia presentation is, “What do I want my audience to do, and how do I convince them to do it?” Don’t drown your audience in facts. While your first instinct may be [...]

Thousands of hours have been put into researching the effects of color on the human brain. It has been discovered that color has subconscious connotations and provokes emotional responses. This makes it critical to match the colors you choose for your business with the appropriate subconscious message you want to send to your customers. Red [...]

How many times have you been stuck in a meeting trying to cover your yawns as a salesperson clicks through a boring PowerPoint presentation? How many times have you been that salesperson watching your prospective customer fall asleep halfway through your sales pitch? There are a lot of mistakes that even experienced salespeople can make [...]